Businesses increasingly understand that their long-term competitive advantages are based on intangible assets rather than plant and equipment. Brands are rightfully considered to be the most important of intangibles. Creation, management and valuation of corporate brands is our specialisation. Our branding projects aim to develop a brand strategy that perfectly fits and supports the existing corporate strategy.

Brand creation includes auditing and development of strategic brand management tools: Platform, Architecture, Design Concept, and Communication Matrixes.

Brand management implies practical application of these strategic tools. It requires the tools to be conveniently "wrapped" in guidelines and policies. We create visual guidelines for interaction with all communication channels targeted at both internal and external audiences, including navigation and information systems. We also develop policies for creation of product and service brands in the context of the existing architecture, as well as co-branding and sponsoring policies.

Valuation means monitoring the brand’s health and value growth. We help our clients to find the best methodologies and tools to control their most critical intangible asset.

• Brand analysis
• Brand Platform and Architecture
• Communication Matrix for key stakeholders
• Design Concept
• Sponsoring policy
• Co-branding policy
• Product branding guidelines
• Choice of brand strategy for M&As
• Brand Launch concept
• Internal branding
• CEO Branding
• Procedures for qualitative brand valuation
• Procedures for quantitative brand valuation