We offer a wide range of marketing services, including research and analytics. Our key focus is to provide integral support enabling top-managers to make strategic solutions in the field of public management or business.

Our experts and consultants gained a wealth of experience and expertise with hundreds of research and analytical assignments including marketing issues, b2c and b2b communications.

Key areas of expertise: financial and industrial sectors, IT and Telecom, logistics and transport, automotive industry, pharmaceutical industry, socio-political issues, government relations.

1. Expert assessment of the client's marketing activities. Consulting and strategic planning in the field of marketing communications

• Recommendations on management of the product portfolio, direct sales, cross sales and loyalty programs
• Marketing outsourcing: management of complex market research projects for the client; organization of roundtable discussions, brainstorms and workshops with external and internal experts

2. Market research

• Overall market analysis; analysis of market segments
• Brand segmentation, audience segmentation
• Pricing study aimed at profit optimization
• Competitive analysis, development of the optimal strategy and identification of points-of-difference
• Consumer behavior studies, identification of insights enabling to stimulate business development

3. Analytical support of communication management projects

• Reputation audit of a company or a brand
• Crisis response consulting; handling external or internal crises
• Analytical support on restructuring and mergers
• Provision of recommendations on the ways to boost efficiency and usability of a corporate website
• Internal surveys – audit of a social climate within a company, measuring of training programs efficiency
• Identification of insights aimed at communication platform development
• Testing and expert assessment of advertising materials, creative ideas and concepts
• Evaluation of advertising campaigns efficiency
• Recommendations on the choice of optimal communication channels to meet specific needs of a company

4. Socio-political analysis

• Monitoring of socio-political climate and public opinions in Russia
• Expert assessment of the potential for raising the target audiences’ awareness of certain public figures or public organizations
• Recommendations for strategic planning of elections and other public campaigns