Location: Russia (7 RF Federal Districts)
Task: Position SIEMENS as Corporate Responsible Company which supports and develops corporate and social public programs
Action: M&P created the overall concept of the corporate social responsibility programs for Russia, developed the plan and realized the first SIEMENS SCIENCE AWARD Competition in the Russian Federation for school-graduates as part of International educational program of the Company; managed the project in 7 RF federal districts and provided communications support of the campaign.
Results: Successful adaptation of International practice for Russian reality, more than 450 participants from 27 cities, established strong relationships with governmental structures in the regions and major RF institutes, media-support of positive image of SIEMENS as Company actively supporting National State “Education” project.