ONEXIM GROUP

Location: Moscow & London

Task: Develop the communication strategy and information profile for a newly formed investment company, which manages Mikhail Prokhorov’s assets and was formed in the process of assets split between Mikhail Prokhorov and Vladimir Potanin. Position ONEXIM Group as a leading private equity fund specializing in innovation projects. Support Group’s overall communications.

Action: M&P created the communications strategy for the Group, formulated and developed the brand platform and logo, and created the key messages for the target audiences. We trained all speakers of the Group, prepared and carried out the press conference and presented the new company to the media community. The agency initiated a series of exclusive interviews with the CEO of the Group. Currently we continue to work for the Group and perform as a press service managing all media inquiries, proactively communicating with the community, and consulting the Group on participation in public events and other relevant activities .

Results: Comprehensive and correct media coverage, appropriate messages and positioning. The agency's work was highly appreciated by the Client. M&P continues to serve as a strategic communications consultant.