BMW Group Russia

Location: Moscow

Task: Communication support of BMW Group’s operations in Russia.

Action: In this project, Mikhailov & Partners solved tasks related to media relations, event management, information field study, client's activities analysis, and market research. We successfully implemented several notable events, such as the annual news conference of BMW Group Russia, and provided communication support for Russian Open golf tournament, BMW Golf Cup International, and BMW’s participation in the 2008 Moscow International Auto Show. In July 2008, we waged a communications campaign to support the global presentation of the new BMW 7 Series vehicle in the heart of Moscow. Our contribution covered all stages of the event and included development of press materials, engaging Russian and international media, inviting and supporting VIP guests, interaction with journalists during the event, and follow-up analysis of the information field.

Results: We helped BMW Group Russia to gain a prominent position in the professional communications field. We continue to advise the Company on strategic communications in 2008 and 2009.